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Wednesday, September 24, 2014

Waiting in line can now be fun while shopping at Giant


Waiting in line to pay for your groceries will no longer be boring at Giant hypermarkets. Giant is taking shopping to a whole new level with the launch of Giant's very own 
Giant TV Channel.

Customers at Giant will now get to enjoy movie trailer, products and services as well as community service announcements on what's happening inside the mall as well as updates and alerts on happenings in the neighborhood, while waiting in line at the check-out-lanes.

The best part is that they will also be kept updated by precisely timed infomercials, 
shout outs and promos to remind them on the special promotions in-store and 
newly launched products.


Giant will have one dedicated LCD screen strategically located at EVERY check-out lane across 26 selected Giant hypermarkets throughout Peninsular Malaysia. 

There will be a total of more than 300 LCD screens across these outlets and Giant TV Channel reaches out to 5.7 million shoppers, monthly.

 Some of the guests at the launch event this morning.

 Speaking at the launch of the Giant TV Channel is Mr Ruben Brusch, 
Marketing Director of GCH Retail (M) Sdn Bhd
 Also at the launch is Ms Kudsia Kahar,Chief Operations Officer for Star Radio Group which owns popular radio stations such as 988, Red FM, Capital FM and Suria FM

Star Radio group is the exclusive radio partner of Giant TV Channel providing engaging content with non-stop entertainment, news, games and music, making it a pleasant experience for the customers who shop and Giant. 
Giant TV Channel is a joint collaboration between 
GCH Retail (M) Sdn Bhd and Redberry Ambient. 

Tho Tuck Woh, Managing Director of Redberry Ambient 
says this is the first of its kind at this scale.
          Mr Ruben Brusch sharing a light moment with Mr. Peter Das and guests at the event.
He was later called on stage again with Dato' (Dr) Siew Ka Wei, the Group CEO 
of Redberry Media to officiate the launch event.

The crowd during the launch
We were then invited to tour and view the Giant TV Channel. 
Guests and the media delightfully joined in.
The crowd and the media gathered around for a media briefing.

The Giant TV Channel at the check-out-lanes
Also met some familiar faces and friends from the media.
                                                       Paparazzi in action! 
                                    Look how stunned this photographer is. 
                He "tangkap" our gambar and so I "tangkap" his lah. Such a memorable pose.
 With the Head of Sales of Redberry Ambient, Mr Gavin Chin
Trying to look cute.


So, folks, the next time you're in Giant, do keep an eye on these Giant LCD Screens for latest updates and in-store promotions. 
Happy shopping!




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