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Wednesday, February 26, 2014

SEVENFRIDAY - Watch with Character

Looking for an attractive, unique and quality timepiece with an impressive design?
SevenFriday is the newest luxury brand in the market. Using Miyota Movements, this is a sleek and original piece that is super unique in its own way. 

And the man behind this awesome creation is none other than Daniel Niederer. 

As the brand’s founder and owner, Mr Daniel Niederer, has been travelling extensively to introduce Seven Friday to the world.


SevenFriday a Zurich (Switzerland) based watch company. Steel, industrial plants, tools, engines, machines, wheels – the brand’s universe as well as its designs, are strongly inspired by these elements. 

The products’ design is a result of this inspiration in combination with high-end production and complex construction. It is a merger of contrasting materials and styles in harmony. The products clearly target individuals with high demands with regard to design, quality and uniqueness. 

What makes SevenFriday a fascinating watch for the young and affluent? The dial of a SevenFriday watch is made up of five layers which render cohesively an animated ballet of engineering competency that is a marvel to behold. The exposed escapement, 24-hour disk, and small seconds disk, working and jiving with the hour and minute indicators further give the watch a futuristic industrial visage. 

For one, SevenFriday’s iconic squircle watch case – a term coined from the words ‘square’ and ‘circle’ – used on every model, is the perfect medium in which to contain the technical flourishes such as the animation ring that since seen stainless steel, rubber and wood utilised as its insert.

I found my favourite piece in White and Blue. Ain't it a beauty. 
A unisex watch so unique and shouting for attention on my wrist.

It also comes in an array of colours like these for those who love bold and beautiful colours. 
Orange is pretty outstanding too.

The wristwatches of SEVENFRIDAY are built on two major elements – the case and the interface. The case made of stainless steel is a complex construction and offers maximum protection. The shape and style lie between the spectrum of modern and classic, creating an exciting atmosphere that will appeal to every watch-lover who appreciates unique expressions of time. The case is surrounded by the animation ring made of aluminium, catering additionally to the haptic and visual senses.

Watch Specifications

Case Size: 47x47.6 mm
Case Material: Material varies with model
Case Back: Material varies with model
Animation Ring: Material varies with model
Interface: Design varies with model
Water Resistance: 3ATM
Glass: Specially hardened and antireflective treated mineral glass
Movement: Automatic Miyota 82S7 with open balance
Strap: Calf leather
Buckle: Tang buckle
Features: 24-hour indicator disc, small seconds
Warranty: 2-year

The packaging also looks very interesting. Check out their impressive video on the packaging.

This window display was taken at the Tropicana City Mall outlet of Red Army Watches.

Red Army Watches at Tropicana City Mall

Watch in its one-of-a-kind box packaging, in a super cool wooden case.

 Happy Shopping! I just found my one true love! This piece!

The SEVENFRIDAY is available at Red Army Watches – Pavilion KL, One Utama, Tropicana City Mall. Priced at RM4,049 onwards (effective 1st Sept 2014)

For more information, follow SEVENFRIDAY on:
twitter @SevenfridayMY Malaysia

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