Norwegian Fjord Trout for a Healthy Heart
Norwegian Fjord Trout for a Healthy Heart campaign at AEON in conjunction with World Heart Day Norway has the perfect living conditions for Fjord Trout, being surrounded by ice-cold waters with fjords stretching deep into its coastline. It is farmed in the ocean, in the pure, cold Norwegian fjords where seawater meets fresh meltwater from the glaciers and snow, in a process meeting the highest standards in regard to environment and sustainability. ‘Norwegian Fjord Trout for a Healthy Heart’ is the theme of a month-long campaign from 27 September to 27 October by the Norwegian Seafood Council in collaboration with AEON throughout the country. The campaign will be launched on 27 September at AEON in 1 Utama, Petaling Jaya by Her Excellency Gunn Jorid Roset, the Norwegian Ambassador to Malaysia. “From our annual Seafood Consumer Insights, we know that Norway is the preferred country of origin for Malaysians when it comes to purchasing Fjord Trout,” said Asbjorn Warvik Rortveit,